Since its humble beginnings in 1945, the story of Aveeno® has been one of discovery and passion. By unlocking the power of nature through scientific advances, the brand has discovered ways to nurture and transform skin to an enhanced state of natural health and beauty.
Founded by American inventor and philanthropist brothers Albert and Sidney Musher, Aveeno®’s brand name was inspired by Avena sativa, the Latin word for ‘oat’, which is the key ingredient in Aveeno® products.
Aveeno® believes that oats has the power to soothe, heal and even transform, allowing women throughout the world to discover the full potential of her natural beauty and live a naturally-beautiful life.
According to Julia Teo, Head of Brand and Shopper Amplification of Johnson & Johnson Malaysia, the introduction of Aveeno® and Aveeno Baby® to the Malaysian market is the company’s attempt to answer to the demand of our consumers for naturally-derived skin and body care products. “The awareness and appeal of natural ingredients-based skin and body care products are much higher now compared to before. However, it’s not easy to find effective products for sensitive skin that are enjoyable to use.
With the availability of Aveeno® and Aveeno Baby®, we are confident that this void in the market will be filled, and Malaysians will be able to enjoy their daily skin and body care routine with our products, not just for themselves, but also for their little ones,” she shared.
ACTIVE NATURALS – sourced from nature, unlocked to deliver real benefits!
The most unique aspect of Aveeno® are its ACTIVE NATURALS ingredients, where only high-quality natural ingredients grown in an ideal environment are carefully-selected and uniquely-formulated with the power of science to give your skin real benefits.
Bridging the gap between health and beauty, Aveeno® prides itself on using simple, naturally-derived ingredients that deliver results. Good for skin and good for the senses, each Aveeno® experience is a delight, combining kind-to-skin formulas with light scents which are as gentle as fragrance-free products.
The skin’s role and Benefits of Oats for your skin
The skin is our body’s largest and fastest-growing organ which provides a natural protective barrier between ourselves and the environment to protect our body from infections, pathogen and harmful UV radiation. It’s also vital in maintaining homeostasis, helps to restrict fluid and prevents loss of moisture. Hence, optimizing skin moisture level is the key to healthy and naturally glowing skin. Associated with a long history of use in skincare, oats provide multiple benefits to all skin types, especially dry, irritated and itchy skin. It is also safe for babies’ delicate skin.
Thanks to ACTIVE NATURALS, the Triple Oat Formula that is only available in Aveeno® products combined colloidal oat, avenanthramides and oat oil to create supercharged Triple Oat Complex that delivers up to 9X the antioxidant power**:
Colloidal Oatmeal – seals in moisture
Avenanthramides – soothes and calms irritated skin
Oat Oil – strengthens the skin’s natural moisture barrier
Aveeno® Daily Moisturizing Lotion (354ml, RM44.25) |
This nourishing lotion is clinically proven to improve the health of dry skin in 24 hours with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, non-greasy and non-comedogenic.
Aveeno® Daily Moisturizing Body Wash (354ml, RM40.47)
Gently cleanses and leaves skin feeling moisturized for 24 hours. |
Aveeno® Daily Moisturizing Sheer Hydration Lotion (350ml, RM52.74)
Replenishes, hydrates & moisturizes skin for 24 hours. |
Aveeno® Skin Relief Body Wash (354ml, RM45.19)
Gently cleanses and moisturizes to help soothe itchy, dry and sensitive skin. |
Aveeno® Skin Relief Moisturizing Lotion (354ml, RM52.74)
Moisturizes and relieves sensitive or itchy, extra-dry skin. |
Aveeno Baby® Wash & Shampoo (354ml, RM49.91)
Tear-free formula gently cleanses without drying. |
Aveeno Baby® Daily Moisture Lotion (227ml, RM41.42)
Naturally nourishing, non-greasy formula protects delicate skin and moisturizes for 24 hours. |
Aveeno Baby® Soothing Relief Creamy Wash (236ml, RM49.91)
Gently cleanses and leaves skin feeling moisturized for 24 hours. |
Aveeno Baby® Soothing Relief Moisturizing Cream (141ml, RM41.42)
Clinically proven to moisturize for 24 hours and soothe your baby's dry, sensitive skin. |
Aveeno Baby® Soothing Relief Moisturizing Cream contains Triple Oat Complex and rich emollients that soothe dry, delicate skin. It’s clinically proven to moisturize for 24 hours and soothe dry, sensitive skin. This formula absorbs quickly and is gentle enough for infants and babies with sensitive skin. It’s hypoallergenic and fragrance free.
Aveeno Baby® Dermexa Moisturizing Wash (236ml, RM65.00)
Softens and soothes irritated, extra-dry skin. |
The Aveeno® brand has harnessed the naturally soothing power of oatmeal in this ultra-gentle wash to help you care for your baby’s skin. This breakthrough formula combines soothing oat essence and Colloidal Oatmeal with rich emollients to soften and soothe irritated, extra-dry skin, and gently cleanses without damaging the skin’s barrier. It’s fragrance free, soap free, paraben-free and phthalate-free.
Aveeno Baby® Dermexa Moisturizing Cream (141ml, RM60.28)
Helps to reduce the appearance of redness and scaling, helping to restore moisture to skin barrier. |
ABOUT
The unique story of AVEENO® began back in 1945, with Albert and Sidney Musher and the introduction of Soothing Bath Treatment. The Musher brothers were driven by a profound curiosity about how things work and how substances interact and a belief that centuries-old remedies hold the promise for human wellness. In conjunction with the Mayo Clinic, the Musher brothers’ experimentation with raw cereals led to the discovery of a natural bath additive containing 100% colloidal oatmeal (“colloidal” means milled to an ultra-fine powder), known for its natural ability to hold in moisture and relieve dry, irritated skin. And so was the birth of Soothing Bath Treatment and the AVEENO® brand. In fact, the Mayo Clinic was the Brand’s first customer. Throughout the years, AVEENO® has continued this story of discovery and passion for unlocking the power of nature through scientific advances to benefit humankind. AVEENO®, the leader in ACTIVE NATURALS®, continues to develop breakthrough product formulations with new and existing natural ingredients, many that are clinically proven to deliver real skin care benefits leaving you with healthier-looking, beautiful skin. No wonder AVEENO® has been endorsed and recommended by dermatologists and pediatricians for over 60 years and is the brand trusted most by dermatologists for the efficacy and safety of its natural ingredients.For more information, please visit their links as below;
Facebook: https://www.facebook.com/aveeno/
Instagram: https://www.instagram.com/aveenoactivenaturals/
Website: https://www.aveeno.com/
THANK YOU!!!
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